Highways Agency - Safe roads, Reliable journeys, Informed travellers

Introduction

The purpose of this communications plan is to set out the key aspects of business delivery for 2009-10 and how we intend to communicate these. It is in line with the longer-term communications strategy and intended as a working plan for all involved in communications across the Highways Agency.

A PDF version of the Communication Plan is available for download below:

• Highways Agency Communications Plan 2009-10 (1.1MB PDF)

Aims and Objectives

Aim

The aim of this communications plan is to build and improve our reputation as the operator of England's motorways and strategic trunk roads; and, be recognised for our innovative work in building a sustainable network for the future on behalf of the taxpayer.

Principles

The four key principles as set out in the Highways Agency communications strategy are:

• Clear and consistent messages.
• Expanding our range and use of media.
• Working together better to deliver our communications.
• Using research and evaluation both to inform and evaluate communications activity.

Objectives

• To effectively deliver corporate information and messages to all our people in the Highways Agency, stakeholders, partners, road users and the wider public using a wide range of channels.
• To use the feedback we receive from road users and other customers to inform and improve the way the Highways Agency delivers its services and communicates with its customers.
• To celebrate success and take pride in good performance by promoting good news stories both within and outside the Highways Agency.
• To ensure that we proactively plan all communications in order to manage the Highways Agency's reputation.
• To continue to develop the Highways Agency's capability as an authoritative and trusted voice in the media.
• To ensure that we consistently represent the Highways Agency brand across all communications channels.