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Roadworkers' Safety Report Phase Two

Opinions about initiatives to improve safety at roadworks

Higher risk drivers were shown a variety of initiatives aimed at improving road safety and asked which they believed were more likely to be successful.

The majority of higher risk drivers thought that Information initiatives would improve safety at roadworks; for example, variable message signs (VMS) (92%); variable speed limits (88%) and displaying the speed of vehicles entering roadworks (87%).

However, younger drivers were less likely to be supportive of any of the Information initiatives.

Higher risk drivers preferred factual and “to the point” messages to emotive messages. In particular, older drivers (60+) were more likely to strongly agree that messages should be factual.

Two education initiatives were also very popular with higher risk drivers: ensuring that all new drivers take a motorway driving test (90%) and educating about the importance of driving safely at roadworks (83%).

Enforcement initiatives were generally expected to be less successful than information or education initiatives. However, measuring average driving speed (66%) and police at relevant points on the road (63%) were expected to be more successful than other enforcement initiatives (Traffic Officers at relevant points on the road 57% and speed cameras (41%).

In general, higher risk drivers did not expect a publicity campaign to be successful (40% agreed) in improving roadworkers’ safety.

When asked about all the initiatives, higher risk drivers were more likely to state that education initiatives would be the most successful (41%), followed by enforcement (28%), provision of information (25%) and publicity (6%).