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Tackling Congestion by Influencing Travel Behaviour

2007-2008 Travel Plan Site: Blythe Valley Business Park

Blythe Valley Business Park stands in the heart of England and at the centre of the UK's communications network at Junction 4 of the M42. The planning application involved a substantial expansion of flagship office and high tech development. The challenge for the Highways Agency was to secure a Travel Plan which would preserve the integrity of the junction, whilst embracing the development aspirations of both the developer and local aspirations.

Blythe Valley Business Park

The Highways Agency's approach was unique in this case as all travel plan measures, including their finance, were secured via an S106 agreement. The stringent monitoring regime and agreed access management strategy via exit onto the local A34 were also defining features. To further cement the Agency's position, a planning condition was directed to ensure the permission was redeemed via the travel plan: the Agency secured a seat on the steering group to ensure compliance with the planning obligation.

The case exemplified the wisdom of early engagement with stakeholders, and the benefits of ongoing dialogue with the planning and highway authorities (in this case Solihull MBC). A maximum traffic generation limit of 1,740 vehicles per hour exiting the site in peak hour illustrated the importance of target setting: the inclusion of specified corrective mechanisms and the ultimate sanction of access management providing the ultimate fail safe requirement.

Travel Plan Coordinator

A Travel Co-ordinator has been appointed to provide support and advice to all businesses and individuals at BVP.  Advice is available on a range of travel issues including: car-share promotion, travel management, season ticket sales and taxi contracts.

Cyclist at Blythe Valley Park

The Travel Co-ordinator works closely with all occupiers to try and encourage alternatives to the private car and to promote sustainable travel to and from the Park. They can also provide information on local accommodation, restaurants and shopping facilities.

Bus at Blythe Valley Park