M62 - Your Local History
A lot of finds were uncovered during the archaeological evaluation carried out for the M62 Junction 6 Improvement scheme so we thought it would be nice to provide an interactive website so you can see what we found.
Better information for your journey
The National Traffic Control Centre collects real-time information on road conditions
Lane Hog!
John Stapleton looks into why people Lane Hog and what effects it has on the driver hogging the lane and other road users.
Educating tomorrow's drivers
See how we are driving through key messages about safety on our network for the drivers of tomorrow.
Meet the Ancestors
Find out about the history of roads and the work the Agency does to preserve archaeological remains.
See when traffic will be lightest
Our traffic forecaster can help get you there quicker
Planning a Campaign
A road-to-rail campaign has similarities to other transportation projects in its evolution from scheme identification to implementation. Key issues are deciding who to involve and the 'who, what, where and how' of the actual campaign. The timescale and organisation required to run a campaign need to be realistically assessed. Working together with different organisations can bring new perspectives to the campaign and open up new opportunities.
| 1 | Corridor Selection & Preliminary Design | 3-4 weeks |
|---|---|---|
| 2 | Consultation with interested parties | 4-5 weeks |
| Train Operating Companies | ||
| Bus Operating Companies | ||
| Passenger Transport Executives | ||
| Local Authorities | ||
| 3 | Detailed Campaign Design | 4-6 weeks |
| 4 | Purchase of Campaign Media | 6-8 weeks |
| 5 | Campaign Launch | 8-10 weeks |
| 6 | Campaign Implementation | 10-18 weeks |
| 7 | Monitoring of Impacts | 12+ weeks |
Getting the Message Across
Attractive and quality publicity material are an important part of a successful campaign. The road-to-rail campaign material typically comprised:
- publicity and information leaflets
- posters
- newspaper adverts
- radio advertising
- a celebrity/VIP launch
- television coverage
- special offers and ticket discounts.
The Impact on Travel Behaviour
The measurable impact of the campaign on travel choice is an important measure of its effectiveness but it should be remembered that a multitude of factors act together to influence which mode people use. Campaigns are most likely to provide the final impetus to encourage those marginal car users who were already giving serious consideration to using rail. Thus the short term response to campaigns may appear small. A campaign will affect the awareness, attitudes and perceptions of individuals in different ways depending on their 'readiness to change'.
Campaigns can focus on those people who are, for various reasons, ready to change their behaviour. Targeted campaigns can encourage people with a viable rail alternative to make the switch. Additional 'hidden' impacts are likely by encouraging recent and long term train users not to revert to car use for their journey.
