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Tackling Congestion by Influencing Travel Behaviour

2007-2008 Travel Plan Site: Wellingborough East Development - A45

Here, the Agency devised a novel approach in securing a Travel Plan backed by S106 clauses to protect the strategic A45 from the impact of "growth area" development. Located on the eastern edge of Wellingborough, "WEAST" constituted an application for over 3,000 dwellings, 51 ha of employment development and tertiary infrastructure.

With a timetable for development stretching over 10 years, and traffic impacting on several junctions along the A45, the challenge for us was to secure a robust Travel Plan whilst not having ideal visibility in the rate, or magnitude, of traffic impact over the next decade. Working closely with the developer's consultant, we negotiated an "interim" Travel Plan to set the framework within which future site incumbents would be expected to operate. This included modal shift targets, the chronological roll out of specific measures, and the input into a specific site wide monitoring regime. Funding was secured for a full time Travel Plan Co-ordinator who would see the procedures through to their conclusion. Crucially, assessments were made as to the junctions most likely to be impacted upon. Junctions which might need to be signalised to regulate the flow of traffic outside the boundaries of that catered for in the Travel Plan.

A £2million bond was secured from the developer which the Agency would call on in the event Travel Plan targets were exceeded. This money would be channelled into delivering the appropriate "access control" infrastructure. In simple terms, this is an investment in signalisation.

All parties bought into this concept, which again was secured via planning condition and appropriate S106 clauses.