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Tackling Congestion by Influencing Travel Behaviour

Why do we need the ITB programme?

DfT Smarter Choices - Changing the way we travel - dated June 2005

This report describes the impact of a number of things we can do without building new roads. These could include: travel plans, helping people to plan their own journeys, travel awareness campaigns, car clubs and car sharing schemes; home working, teleconferencing and home shopping.

DfT LTP2 Guidance - dated 2004

The Transport Act 2000 requires most local transport authorities in England, outside London, to produce and implement a Local Transport Plan, taking account of guidelines issued by the Transport Secretary. This has set the agenda for the councils responsible for local roads to incorporate *smarter travel choices within their local transport plans.

one cycle many cars


* 'Smarter travel choices' are techniques for influencing people's travel behaviour towards more sustainable options such as encouraging school, workplace and individualised travel planning. They also seek to improve public transport and marketing services such as travel awareness campaigns, setting up websites for car share schemes, supporting car clubs and encouraging teleworking.